About Our Story

About Alison Sinclair

Alison Sinclair is a highly experienced and highly qualified driver training provider and is able to offer you a range of services, both classroom based presentations and on-road training. These services are available to a broad base of customers including individuals, businesses and local authorities.


  • Approved Driving Instructor (ADI)
  • Fleet Registered ADI
  • RoSPA Gold
  • IAM
  • C&G 7407 Further Education Teaching for Adults
  • Certificate in Assessing Vocational Achievement
  • BTEC in Driver Training
  • Certificate in Responding to Substance Misuse

Alison qualified as an ADI in 1985 after a background in Accountancy. In 1987 she started a small driving school running 5 vehicles. She wound this up when having her son in 1994 and in 2000 began working on Police Diversionary Schemes – (Speed Awareness etc). After being approached by many attendees on Speed Awareness courses Alison decided to set up her own fleet business doing most classroom presentations herself. Working with so many colleagues on these courses Alison has the knowledge of the best on-road trainers and in which field they specialise.

"Alison is an outstanding driver trainer. I am constantly impressed by Alison’s energy, strong subject knowledge and her commitment to helping our clients on training courses. In my experience Alison shows remarkable range and depth in her teaching. She always creates a comfortable learning environment in which clients feel able to express their views and thoughts. Alison shows great professionalism, with a touch of humor which enthuses our clients and encourages them to question not only her input, but their own attitudes and beliefs. She listens carefully and gives invaluable advice and strategies that can easily be put into practice. Clients come away from sessions feeling enthused and inspired." - Jo Chapman. Director. Aspire Driver Development

"Thank you to Alison for arranging one of your team members to come and give my team the Speed Awareness training. What a great presentation and what an impact it had on our team.
I have already implemented the following changes and actions to positively encourage speed management. Most of our engineers exceed an average of 30K miles a year so they are important changes:

  1. A monthly average speed will be taken from the tracker system and a tracker graph displayed on the wall (we intend that the line will go downwards!)
  2. We will issue the engineers individual monthly reports from the tracker so they can see how they are managing their speed and improving to no speeding at all – this is confidential to them and me.
  3. We have implemented a ‘No mobile phone’ policy when driving – even though they all have Bluetooth. If we do ring and they are driving they will simply tell us and we will say urgent please ring back or we will email information.
One of my team is just 18 and he has started to learn how to drive. I asked him if the video with the girls texting on the phone would affect the way he drove – he without hesitation said yes!
So a huge thank you to you and your team." - Clean Air Technologies Limited